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Lloyd’s True Value Uses SBA 504 to Purchase Land, Construct Building - BLP - Business Lending Partners
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Lloyd's True Value uses SBA 504 to purchase land, construct building

City of Janesville, WI – Christopher and Anita Lloyd, owners of Lloyd’s True Value, a True Value Hardware Store, opened their Janesville store with the goal of providing a knowledgeable and friendly experience for the community. Whether a customer is a pro or taking on a DIY home improvement project, they are ready with expert advice, tools, equipment, and products needed to get the job done.

Christopher, a retired officer lieutenant from the City of Janesville Fire Department, has a background in the construction trades, owning successful painting, wallpapering, and property development businesses. Anita, currently a Production Scheduler at Morgan Corporation, brings 14 years of supervisory experience from SSI Technologies, Inc.


To fund the new construction project, Christopher and Anita sought financial assistance from Business Lending Partners (BLP) to secure a Small Business Loan (SBA). With support from BLP and the Small Business Administration (SBA), the Lloyds obtained $1.85 million in financing for the construction of Lloyd’s True Value.

Christopher and Anita Lloyd, owners of Lloyd's True Value in Janesville

The support from BLP and the True Value Company has enabled us to offer an essential resource to our community. Now, residents can access assistance without compromising excellent customer service or traveling long distances for their home repair needs. Thanks to the SBA 504 program, we are empowered to help our customers solve their home improvement challenges.

Christopher and Anita Lloyd

Owners of Lloyd's True Value

In addition to the company’s retail services, Lloyd’s True Value provides equipment rental services, an extensive lawn and garden department, retail hardware, paint, plumbing, electrical, and additional services such as glass cutting, pipe cutting/threading. They also offer a loyalty program for their customers, attractive commercial account incentives, cyclical sales, and expert advice.


“We stake our reputation on a friendly handshake and offering a fair deal,” Christopher Lloyd attests with pride.


Located at 2319 W. Court Street, Lloyd’s True Value is rapidly becoming a cornerstone of the Janesville community.


The store’s operational hours are from 7:30 am to 7:00 pm Monday through Friday, 7:30 am to 6:00 pm on Saturday, and 7:30 am to 5:00 pm on Sunday.

BLP, with offices in Racine and Green Bay, is licensed to serve businesses and collaborate with banks throughout Wisconsin. Its commitment to supporting small businesses and enabling franchise growth has made it a trusted partner for entrepreneurs seeking to leverage the benefits of SBA lending programs.

Learn more about the SBA 504 loan program by visiting