Hiram Power Electric
RACINE, WI – Through strategic planning and local funding, Racine’s Hiram Power Electric expanded their services, evolved their marketing and brand strategy, and secured several contracts for the Foxconn project.
The strategic planning came from an experienced and driven leadership team at Hiram Power, while the local funding came from the Racine County Matching Grant Program (MGP), which is administered on behalf of the County by RCEDC’s (Racine County Economic Development Corp.) financial team, Business Lending Partners (BLP).
The Racine County MGP is designed to provide a means for existing businesses, like Hiram Power, to obtain professional services for continued business growth, and provide jobs for Racine County residents.
Collins and the Hiram Power team used most of the funding to rebrand and modernize their image, as well as create promotional materials used in pitching one of their prime services, Building Information Modeling.
Other Racine County MGP funding also went towards:
In order to qualify for the Racine County MGP, Hiram Power had to have met a certain set of criteria including being located in Racine County, having less than 200 employees, having less than $25 million in gross annual sales, and being at least 51 percent owned by ethnic/racial minority.
[Pictured Right: Hiram Croft, President of Hiram Power Electric]
Since receiving the Racine County MGP funds in 2018, Hiram Power has seen substantial, measurable gains their BIM services as well as website traffic and phone inquiries, which they attribute to the improved promotional materials and brand evolution.